The backlash from the agricultural community against Burger King’s #Cowsmenu ad campaign on social media was a swift and sharp one. The science, the terminology, the presentation, the irreverence — it was as if Burger King could do no right. This link explains how it went down and the immediate aftermath. When I first saw the ad, I could barely finish it. I sent out a frustrated tweet including #boycottburgerking as a popular hashtag. I wasn’t the only one. Much to my surprise, after tweeting Burger King Chief Marketing Officer Fernando Machado, I received an email invitation to have a Zoom call and it went very well. I invited him out to my farm, and he took me up on it! More>>